Riding Out

Riding Out

The Next Step (a.k.a. When the Studio Was Hot and the Yeti Was…Suspicious)

Sunday Scaries, Studio Wins, and the Sideline Coach

Joanna Witherill's avatar
Joanna Witherill
Jul 09, 2025
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Within six months of opening, I started scoping out second locations. Yeah, that fast. Classes were packed. Waitlists were real. Reviews were glowing like they were written by my mom (they weren’t—I checked). Membership was climbing, and this was always the vision: build it, ride it, grow it.

one of our first rave rides..

High Roller? Fully on board. Enthusiastic, even. The man was practically handing me blueprints and high-fiving me in Excel. And for the first time in our relationship… I started paying for dinner.

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