Riding Out

Riding Out

Soft Open, Hard Launch 🚀

Turns out manifesting works… but only if you’re also willing to hustle like hell.

Joanna Witherill's avatar
Joanna Witherill
Jul 02, 2025
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April 2, 2018: Jibe Day One

As you read in the last post, April 2nd, 2018 was the first official day that Jibe opened its doors—and my life turned into a beautiful, chaotic, soul-splitting tornado of dreams, deadlines, and decaf teas (lies, they were full caf..).

The weeks leading up? Utter mayhem. Instructors were grinding through double training sessions, we were hosting friends-and-family preview rides, and my home had morphed into a UPS distribution center. We couldn’t get deliveries at the studio yet, so naturally, my living room became a crash site of towels, cycling shoes, furniture, and enough branded apparel to clothe a small nation. There was too much to do, and not nearly enough time to do it.

Enter: the power of delusional positivity.

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